The financialization of our society can mean letting the world get lost. The humanization means seeing to it that it is saved.

We are entering the danger zone. A large international banking group advertised wealth as the “ability to say to the world to get lost”.  

We at Danellandia could not believe a bank could say this. 

“We want the world to be saved” is part of our driving force.

Onshore and offshore

We contacted a bank operating all around the world to ask for advice. We said we had a considerable amount of capital (we did not mention it was human capital) that was still increasing. We wanted to invest it in sectors that contribute to the repair of Nature. They suggested that we invest in green energy. So far so good, but then they gave us the insurance to keep the capital offshore. We said that we did not want to be offshore in case offshore became too flooded and that we liked it onshore ever more. Then they replied that by offshore they meant all locations of the bank outside the home of the headquarters. Strange, but when you look up “offshore” on the internet you get connected to sites about fiscal paradises and havens.

Or is offshore finally getting another meaning? Will it be like in Danellandia where offshore and onshore apply the same set of values? Where there is a balance between people-mindedness and money-mindedness? And where money is a means and not an aim?