Peace Charter – part II

We want all countries, political and economic systems as well as companies and human beings themselves to apply the following principles or human values:

  • justice: we treat others as we would like to be treated ourselves
  • respect: we will not damage someone’s dignity or privacy for the sake of money
  • fairness: we keep a fair balance between the interests of the different parties involved
  • honesty: we do not allow the selling of products that have deliberately hidden defects or that can be damaging to people (if they may involve a risk of damage people should be duly informed)
  • liberty: the customer or supplier cannot be forced to buy, sell or use any product against his will
  • consideration: customers and suppliers need to be served well and cannot be considered as mere money-generating agents
  • humanity: we put people first and not money
  • truthfulness: it is not allowed to attribute certain advantages or characteristics to products when they cannot be verified
  • trustworthiness: the clauses of the warranty or the promises made in advertisements or other marketing publicity need to be complied with
  • fair trade: workers, suppliers or people involved in the production of products may not be exploited
  • guidance: marketing needs to guide and advise the consumer and not mislead him
  • solidarity: part of the profits made by companies and of the income gathered by countries needs to be assigned to helping people and/or countries in need.

We respect Nature as a partner and will apply the principles of:

  • justice: we do not damage Nature unnecessarily and we maximally reduce or phase out the pollution caused
  • respect for Nature: we do not harm Nature just for the sake of money
  • Nature-mindedness: we use as many natural products and ingredients as possible that are not damaging to Nature and we will reduce or phase out any process or products that harm Nature
  • health: we agree that the health of Nature means the health of people and we therefore promote production processes that do not harm Nature or people
  • sustainability: we invest in renewable raw materials and/or in renewable energy
  • partnership: we consider Nature to be a partner and we realize we need her for a sustainable and healthy future
  • Nature care: part of the profits made by companies and of the income gathered by countries needs to be assigned to Nature care.


Danellandia – Pax 21 was created on 28 March, 2004. It is based on discussions about this world and its many problems with people from different backgrounds, countries, religions and age.

Danellandia defined 25 human values as the basis for its campaign to make this world a better and more just place in many fields of human activities: politics, economics, the media, personal relationships, education, Nature care…

You can help to promote these values by sharing the material on this site.

Become a Danellandian by promoting human values to  boost peace.

This world needs people and leaders who put humanity first and not money or power. People and leaders who unite others rather than create tension, division and conflict.

Strong human values are a passport to a sustainable future.

The world of Peace can become a reality!



Please subscribe to our Newsletter to stay informed about the latest developments in Danellandia.

Thank you for sharing our site and for any contribution you make to make this mad world better and more just .

PRIVACY: your data remain in Danellandia


To contact us, please use our contact form.


© Danellandia 2023