Respect for people

People are often misled by companies into buying products they do not need.

Products are often presented as having qualities they in fact do not have.

People need to be protected and abuse has to be prevented. 

The Fair Deal Charter could help to do so. 

Fair Deal Charter – people

We respect our customer and supplier as human beings and partners and will apply the principles of:

  • justice: we treat our customers and suppliers as we would like to be treated ourselves
  • respect: we will not damage their dignity or privacy for the sake of money
  • fairness: we keep a balance between the interests of our customers, our suppliers, our shareholders and ourselves
  • honesty: we do not sell products that have deliberately hidden defects or that can be damaging to the customer (if they may involve a risk of damage we duly inform the customer)
  • liberty: the customer or supplier cannot be forced to buy, sell or use any product against his will
  • consideration: we realize we need to serve our customer and supplier well and we cannot consider them as mere money-generating agents
  • humanity: we put people first and not money
  • truthfulness: we do not say our products have certain advantages or characteristics if it is not true
  • trustworthiness: we comply with the clauses of our warranty or with the promises made in advertisements or other marketing publicity
  • fair trade: we do not exploit our workers, suppliers or people involved in the production of our products
  • guidance: our marketing guides and advises the consumer and does not mislead him
  • solidarity: we assign part of our profits to helping people and/or countries in need.


Danellandia – Pax 21 was created on 28 March, 2004. It is based on discussions about this world and its many problems with people from different backgrounds, countries, religions and age.

Danellandia defined 25 human values as the basis for its campaign to make this world a better and more just place in many fields of human activities: politics, economics, the media, personal relationships, education, Nature care…

You can help to promote these values by sharing the material on this site.

Become a Danellandian by promoting human values to  boost peace.

This world needs people and leaders who put humanity first and not money or power. People and leaders who unite others rather than create tension, division and conflict.

Strong human values are a passport to a sustainable future.

The world of Peace can become a reality!



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